Premium Outdoor & Lifestyle Brands.
Adventure Brands represents and grows a curated portfolio of premium outdoor, adventure, and lifestyle brands across Southern Africa, connecting world-class products with the right retailers, partners, and consumers.
We build brands that stand for quality, authenticity, and performance. Through disciplined distribution, retail support, training, and market development, Adventure Brands helps exceptional brands reach their full potential in the African market.
Adventure Brands is a specialist wholesale, distribution, and brand-representation business within the Outdoor Investment Holdings (OIH) group.
Built through years of industry experience and strategic partnerships, Adventure Brands focuses on representing distinctive outdoor, adventure, and lifestyle brands that resonate with consumers who value quality, performance, and genuine brand heritage.
Our Brands
Our portfolio continues to evolve as new opportunities emerge and market demand develops. Every brand we represent is carefully selected for its quality, market relevance, and long-term growth potential.
Premium outdoor apparel and lifestyle products inspired by adventure, heritage, and the African outdoors.
For more than a century, Barbour has been crafting premium outerwear and lifestyle products.
Designed for outdoor enthusiasts, adventurers, and professionals who demand dependable equipment.
The brand is renowned for its iconic boots, timeless design, and commitment to quality craftsmanship.
5.11 Tactical is a pioneering, purpose-driven brand that designs and manufactures premium tactical gear.
Why Leading Brands Choose Adventure Brands
We focus on premium market segments where product quality, experience, and brand value drive purchasing decisions.
Retail Relationships
Long-standing partnerships provide brands with access to trusted retail channels and specialist dealers.
Long-Term Growth Focus
We prioritise sustainable brand growth over short-term sales gains.
our approach
Our portfolio continues to evolve as new opportunities emerge and market demand develops. Every brand we represent is carefully selected for its quality, market relevance, and long-term growth potential.
Retail
Quality
Curated Ranges
Contact us
Whether you’re an established international brand entering Africa or a retailer seeking premium products, Adventure Brands can help connect the right products with the right market
Retail design
The Ruark Store-in-Store Experience
Immerse your customers in the timeless elegance of the African wilderness with the new Ruark store-in-store concept. Inspired by the legendary writer and explorer Robert Ruark, this dedicated retail space showcases our East African Expedition collection, featuring a curated selection of classic safari-inspired apparel, footwear, and luggage. The environment is anchored by custom-designed fittings crafted from natural materials such as wood and canvas, creating a tailored, immersive shopping destination. Designed to seamlessly elevate your existing retail footprint, this distinct branded area delivers an authentic bush experience where rugged adventure and sophisticated leisure meet, without ever compromising on elegance.